About us

Aura often refers to an invisible, ethereal quality or energy that surrounds someone. Aura suggests that the brand aims to help women feel confident and empowered to express themselves through fashion. It might also imply an emphasis on creating clothing that flatters different body types and personal styles, enhancing each woman's unique aura, or energy, so to speak.

Our mission is to inspire women to feel confident, sexy and comfortable in their everyday lives, by providing high-quality apparel. We are based in Los Angeles, USA, using sustainable and ethical manufacturing practices. The name Aura reflects our belief that clothing has the power to enhance a woman's unique aura, or energy, allowing her to project positivity, self-assurance, and inner strength. Whether you're dressing up for a special occasion or enjoying a casual day out, Aura has you covered with versatile, fashionable, and comfortable clothing that's made to last. Join us in our mission to revolutionize the fashion industry and promote body positivity and inclusivity through our clothing and brand values.